ALIGNING BROADWAY'S BRIGHTEST STARS WITH TODAY'S TOP BRANDS
Harnessing the power of some of the most devoted fanbases in all of entertainment, THE CAST brokers unique partnerships between today’s top brands and Broadway’s hottest influencers. Talent and brands are matched utilizing an exhaustive and cutting-edge metrics system in order to ensure that each and every influencer is both a demographic fit and an authentic ambassador for a given brand. Then we create dynamic digital campaigns to support the brands’ unique goals and achieve maximum engagement. This is what happens when the right star meets the right brand.